BOISE, ID--(Marketwire -03/29/12)-
The man's man -- a
country man. That's how most people typically refer to Matt Moore. After
all, his book "Have Her Over for Dinner;
a gentleman's guide to classic, simple meals" taught men all across the
country how to wow a lovely lady with a home cooked meal. However,
Moore definitely knows a thing or two outside of the kitchen. A
Nashville based country music singer/songwriter, and also the
creator/owner of the popular gentlemen's cologne line, Moonshine, Moore
is the quintessential Modern Man. The proud history and lineage of Double R. Ranch Co.
embodies the independent, bold, and manly spirit of the man's man --
Moore, along with Double R. Ranch Co., is proud to offer up ten
must-haves to help men everywhere become a Modern Man.
Cast Iron skillet
- Heavy, durable, and inexpensive -- cast iron skillets retain even
heat while blackening, roasting, simmering, or sautéing. The best part?
It lasts a lifetime. Your grandkids will fight over it when you're dead.
Go-to Steakhouse Recipe to Impress - Forget about
splurging at the steakhouse. Be a man -- learn how to cook killer steaks
at home. Purchase a quality cut of steak, such as Double R. Ranch Co.'s Steakhouse Filet.
Hint: your meal will only be as good as your ingredients, so don't
skimp on your beef. Heat your seasoned cast iron skillet over medium
high heat until it's hot. Liberally season the filets on both sides with
kosher salt and fresh cracked pepper. Next, sear the filets in the
skillet for 3 - 4 minutes on each side (Don't touch it! Allow the meat
to cook undisturbed to create a nice sear, i.e. flavor). For thicker
cuts, place the steak into a preheated oven at 350 degrees to finish
cooking -- until internal temperature reaches 135 degrees F for medium
rare. Remove steaks from heat, place on a cutting board and tent with
foil -- resting for 5 or so minutes to allow the juices to redistribute.
Serve.
Bottle of Cabernet Sauvignon - Bold, rich
flavors with lush fruit aromas and spice. A crowd pleasing bottle of
wine pairs perfectly with a quality steak -- and of course, that
intriguing brunette on your arm.
Firm handshake - A man
is only as good as his words. A man's words are built on trust. Trust is
earned with a firm handshake and a square look in the eye.
Dark sports coat
- Casual with a pair of dark jeans, or dressed up with a pair of slacks
-- every man should keep a well-tailored, pressed sports coat on hand
to arrive fashionably at any occasion.
Pocketknife -
You'll never know how bad you needed one of these things until you start
carrying one every day. From opening letters, to 'trimming' the fat -- a
dependable pocketknife is the real men's 'accessory.'
Cologne
- Smell like a man. Find a scent that avoids celebrity endorsements or
frail models to push sales. Instead, stick with woodsy notes of musk,
spice, and leather to make your inherent manliness smell even better.